Udiâ€™s Gluten Free Foods Gives Back to the Community
Udi’s celebrates 300K Facebook fans by donating 300 pounds of granola to a charity chosen by fans.
Udi’s Gluten Free Foods is asking our Facebook fans to choose a charity to receive 300lbs of gluten free granola as a way to thank you for your enthusiastic support. We have experienced unparalleled growth on our Facebook page due to loyal and passionate fans. Facebook, therefore, has become an important medium for us to communicate with our customers and to showcase our commitment to the gluten-free community.
Deciding on a charity to donate 300lbs of granola is a daunting task, so we figured we would once again turn to our loyal fans. “Facebook has been crucial in building our brand. It has given us unprecedented access to our fans and customers, letting us listen, respond and unify a community around one simple mission – creating the best gluten free food possible,” said Warren Pattison, Director of Digital Marketing. “Today, we ask our fans to come together one more time to help us help those in need.”
On August 4th, 2011 we asked our fans to nominate a charity on our Facebook wall, and Udi’s staff selected five finalists:
1. The Road Home
2. The Food Bank of the Rockies
3. The Peninsula Communities of Faith’s Food Backpacks 4 Kids
4. Second Harvest Food Bank of Santa Clara and San Mateo Counties
5. Children’s Hunger Fund
About Each Organization:
(1) The Road Home is a private non-profit social service agency helping individuals and families experiencing homelessness in Salt Lake County. (2) The Food Bank of the Rockies provides food assistance to nearly 400,000 people who live in poverty and struggle to meet their basic food needs. (3) The Peninsula Communities of Faith’s Food Backpacks 4 Kids program is a community effort to ensure that students who need food on the weekends have access to nutritious and easy-to-prepare food. (4) Second Harvest Food Bank provides food assistance, conducts nutrition classes and works with lawmakers to advocate for policy changes that can help eliminate hunger and its root causes in Santa Clara and San Mateo Counties. (5) Children’s Hunger Fund fights hunger using the unique in-home food delivery method that in turn builds trusting relationships.
Voting begins on Tuesday, August 9 at 9 a.m. MST and closes on August 11 at 11:59pm MST. On Friday, August 12, we will announce the recipient of the giveaway on, where else but, Facebook.
Share this great news with your friends!
Jillian @ Udi’s Gluten Free Foods