PRESS RELEASE: Udi's Gluten Free Foods baked goods and granola debut at Expo West
Date: March 24, 2010
Udi's Gluten Free Foods baked goods and granola debut at Expo West
Expertise from certified master baker creates products to revolutionize the gluten-free category
DENVER (March 11, 2010) Denver-based Udi's Gluten Free Foods is proud to announce its line of gluten-free granola and baked goods, including breads, pizza crusts, muffins, cinnamon rolls and plain bagels, which will be available for sample at the Natural Products Expo West, March 11-14, 2010, at Booth # 2988.
Capitalizing on its artisan baking heritage, Udi's Gluten Free Foods creates baked goods unlike anything in the gluten-free category. Recent data from SPINS, a market research and consulting firm for the natural products industry, shows Udi's Gluten Free Foods as the No. 3 gluten-free bakery brand in the U.S. after 2009, its first year in business. SPINS also reported that Udi's Gluten Free soft, high fiber Whole Grain bread is now the best selling gluten-free bread in the country.
Compared to batter-based gluten-free products offered by most competitors, Udi's Gluten Free Foods utilizes a proprietary mixing and processing system fashioned by Chadwick White, director of product development and certified master baker for Udi's Gluten Free Foods.
'Our breads look, feel and taste like traditional bread, which is what really differentiates us from our competitors,' said White, who has already received three marriage proposals from fans of his gluten-free creations. 'And the best part is the 'real' bread-like texture ' the breads are soft, not dense, and they don't require toasting before eating.'
Udi's Gluten Free Foods' collection of baked goods includes:
' Soft breads: White and Whole Grain Sandwich Breads.
' Moist muffins: Blueberry, Lemon Streusel & Double Chocolate.
' Soft, chewy Plain Bagels.
' Thin, crispy Pizza Crusts.
' Gooey Cinnamon Rolls.
Udi's Gluten Free Granola line consists of Original, Cranberry, Vanilla and Au Natural flavors and available exclusively at all Whole Foods Markets. The granola is made with certified gluten-free oats, which means the oats are grown in fields that do not rotate in wheat and are processed in dedicated gluten-free mills, which greatly lowers the risk of cross-contamination.
'Gluten-free is not a trend,' said Etai Bar-on, CEO of Udi's Gluten Free Foods. 'Wheat allergies are real and affect one in 133 Americans. We are providing solutions, especially for families ' where some members are gluten-free and some are not ' because everyone enjoys our baked goods. The customer reaction has been unreal. People cry they are so happy to enjoy delicious tasting gluten-free breads,' Bar-on said.
Udi's Gluten Free baked goods are currently available in 44 states, as well as for purchase online at www.udisglutenfree.com. They are carried by top grocery chains, including Whole Foods Market, King Soopers, Vitamin Cottage Natural Grocers, Sunflower Market, Sprouts Farmers Markets, Lund's, Byerly's, Kowalski's Markets, Hy-Vee, Dierbergs, HEB and Central Market in Texas.
All of Udi's Gluten Free baked goods are made in a 100 percent dedicated gluten-free bakery, eliminating the risk of cross-contamination. Udi's Gluten Free Foods can be found in the grocery store freezer section or displayed ambient in the bakery aisle.
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